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Housecall Pro serves a wide range of home service businesses. ShineCRM is built only for exterior cleaning, and it goes deeper on the quote, the recurring plan, and the follow-up. Every competitor fact below is sourced from Housecall Pro's own pricing page and help docs.
Housecall Pro and ShineCRM both cover the basics: quotes, jobs, payments, and customer communication. The differences that matter for a washing business are in the quote itself (can the customer build it?), in recurring work (does it run itself?), and in how much of the product is gated to the $299/month MAX tier or sold as unpriced add-ons.
| Capability | ShineCRM | Housecall Pro |
|---|---|---|
| Built for | Exterior cleaning only (8 verticals) | Broad home service platform |
| Options your customer can toggle on a quote | Available in ShineCRM. Customers toggle optional add-ons per line and watch the total recompute live before signing. | Their docs show customers choosing between whole estimate options, not toggling individual lines. The one per-line checkbox documented is adding a service plan at approval. 1 2 |
| One-time and recurring prices on the same line | A line can offer several frequencies (one-time, quarterly, annual, and more), each with its own price. The customer picks. | Not shown in their estimate documentation. Recurrence is not supported on estimates per their own docs; service plans bill on a cycle chosen at acceptance. 1 3 |
| Good / Better / Best packages | Packaged estimates with up to three named tiers are available on web and mobile. | Multi-option estimates exist on all plans; the visual Sales Proposal Tool is included free only on MAX ($299/month billed annually), otherwise a paid add-on. 4 5 |
| Discounts that fire automatically | Discount rules trigger off what the customer selects (a line added, a frequency chosen) and recompute live on the quote. | Their discount documentation describes manual, whole-document discounts, one percentage at a time. 6 |
| Tax rates per line item | Each line carries its own tax rates; totals are computed per line after discounts. | Their docs state only one tax rate can be applied per invoice; lines carry a taxable yes/no flag. 7 |
| Recurring service plans | Plans with their own pricing and schedule. Pause, skip, reschedule, and revise terms with effective-dated versions. | Service Plans are included free only on MAX. Per their docs, plan visits are not auto-scheduled (they wait in an unscheduled-visits queue) and plan billing frequency cannot be changed after acceptance. 5 8 3 |
| AI | Suds AI drafts follow-ups on business events and, only where you opt in per automation, sends them, with a second supervisor AI reviewing every auto-send. | AI Team (reporting, marketing copy, coaching, in-app help) is free on all plans. CSR AI, the answering agent, is a paid add-on priced only through sales. 9 10 |
| Two-way texting | Starter, Pro, and Max include a business number with a published monthly SMS allowance. | Available on all plans once you complete carrier (A2P 10DLC) registration. 11 |
| Business-line calling | Starter, Pro, and Max include in-app calling, opt-in recording, transcripts, and AI summaries with published monthly minute allowances. | Voice is a paid add-on (calls in browser, recording, call tracking); pricing not published. 12 |
| Automated review requests | Starter, Pro, and Max include the rule-driven review pipeline: per-person cards, reminders in your voice, and multi-platform routing. | Included on all plans; per their docs, the request templates are not customizable. 13 |
| Users | Free includes up to 3 users. Starter, Pro, and Max include unlimited users. | One user on Basic, up to five on Essentials, up to eight on MAX, then $35/month per extra user. 5 |
| Card processing | Your own Stripe account for online payments. Paid plans add Square Tap to Pay in person and zero ShineCRM markup, making Stripe card payments 0.4% cheaper than on Free. | From 2.59% per card transaction (3.49% for Amex and commercial cards, 1% ACH). 5 14 |
Housecall Pro facts are drawn from their official pricing page and help documentation as of July 2026, linked in the numbered sources below. Their product changes; always confirm current details on their site.
Pricing
ShineCRM
Free for the essentials. Paid plans start at $69.99/month with unlimited contacts and users. Connect your own Stripe account for online payments. Paid plans add Square Tap to Pay in person and zero ShineCRM markup on payment processing. Only the Free plan carries a 0.4% ShineCRM fee on Stripe card payments, so a paid plan processes those Stripe payments 0.4% cheaper than Free.
Housecall Pro
Three plans, per month billed annually: Basic $59 (1 user), Essentials $149 (up to 5 users), MAX $299 (up to 8 users, then $35/month per extra user). Month-to-month is higher: $79 to $329. Sales proposals and recurring Service Plans are included free only on MAX. Twelve add-ons, including CSR AI, Voice, Pipeline, and Campaigns, are priced only through their sales team.
Priced for a crew that wants good/better/best proposals and recurring service plans included, using published rates, billed annually, as of July 2026.
ShineCRM
$69.99/month
Housecall Pro
$299/month before add-ons
Housecall Pro figures from housecallpro.com/pricing, July 2026. Add-on prices are not published; check their page for current rates.
ShineCRM serves eight exterior cleaning verticals. See all industries →
Frequently asked
Window cleaners who quote by the pane get per-pane unit labels and default rates in the service library. Customers toggle optional add-ons and pick a visit frequency in the portal before signing, with the price recomputing live. That workflow is native in ShineCRM rather than configured as custom price book entries.
ShineCRM focuses on exterior cleaning operators. Housecall Pro serves a broader set of trades and includes things ShineCRM does not prioritize, like consumer financing offers and a human answering service add-on. Compare the table against the workflows you rely on most.
Housecall Pro's AI Team answers questions, writes marketing copy, and reports on your numbers, and its CSR AI add-on answers your phone. Suds AI works your pipeline instead: it watches estimates going quiet, jobs finishing without a review ask, and regulars overdue for a visit, drafts the outreach in your voice, and sends only where you have opted in, with a second supervisor AI reviewing every auto-send.
Export your contacts to CSV and import into ShineCRM. Rebuild your service library from your existing pricing models, then run the next week of real jobs on Free before switching fully.
Yes. ShineCRM supports CSV contact import. Map columns on upload and your customers land in the CRM ready for estimates and scheduling.
No. Free has no time limit. Upgrade only when you need a business number, messaging, AI, or other paid-plan features and allowances.
Sources
Verified July 2026. If anything here is out of date, tell us and we will fix it.
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